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Acronis acquires Synapsys, providing African IT channel with direct access to enhanced cyber protection solutions


Johannesburg, 07 Apr 2021
Read time 3min 20sec
Peter French, Acronis’ General Manager for the Middle East/Africa.
Peter French, Acronis’ General Manager for the Middle East/Africa.

Acronis, a global leader in cyber protection, has acquired Synapsys, its long-time partner located in Cape Town, South Africa, which specialises in distributing

Acronis Cyber Protection Solutions

through the service provider channel. This is Acronis’ fourth acquisition in the past 18 months and marks the latest move in the company’s accelerated growth plan, the company said.

“Synapsys has been a trusted and valuable partner in our efforts to extend our cyber protection solutions to organisations across the African continent. This acquisition will give their users direct access to our technology and support,” said Serguei ‘SB' Beloussov, Acronis’ Founder and CEO.

“At the same time, Africa is becoming a strategic growth opportunity for Acronis and acquiring Synapsys provides us with a permanent presence on the continent. The move is beneficial for Acronis, the African managed service provider (MSP) channel, and the organisations and users that need to safeguard their workloads and systems against the modern threat landscape.”

The company said the acquisition dovetails perfectly with Acronis’ ongoing global/local initiative, which aims to provide expanded in-country access to the company’s worldwide resources. As demand for cloud and managed services increases around the world, it creates opportunities for service providers who deliver Acronis Cyber Protection Solutions. The initiative reflects the company’s commitment to stay close to its partners and help them grow their business while protecting their clients against modern threats.

Unique relationship leads to acquisition

Peter French, Synapsys Managing Director, will now serve as Acronis’ General Manager for the Middle East/Africa market. “No business school advice tells you to put all your eggs in one basket. But this is exactly what we did with Acronis, and we have never regretted it,” French said. “Our laser focus and partner-centric ethos is backed by our alignment with Acronis’ mission, especially the drive to the cloud and the cyber protect approach to data protection and digital security.

“This deal feels like a natural extension to this long-standing relationship. Partnerships are about relationships which are about people: we are looking forward to continuing to support MSPs across Africa in keeping the ecosystem cyber protected, now as part of Acronis. And former Synapsys partners can look forward to a closer relationship with Acronis, working through the same core team on the ground whom they have grown to trust over the years.”

After a planned transition period, Synapsys will be integrated into Acronis and will be responsible for all Africa Sales of Acronis’ world-class cyber protection solutions.

As part of the company’s accelerated growth strategy, Acronis said it will continue to examine potential acquisitions that will extend its ability to address the five vectors of cyber protection – solving the safety, accessibility, privacy, authenticity and security (SAPAS) challenges that face today’s data, applications and systems.

Any MSPs and resellers in the region who are interested in learning more about how they can boost their clients’ cyber security posture easily and affordably, without increasing the complexity needed to manage it all, are encouraged to contact Peter French at pf@acronis.com.

Synapsys is a channel-centric group of companies that delivers Acronis Cyber Protection Solutions to thousands of customers through a network of sub-distributors, resellers and managed service providers (MSPs) in South Africa and across the continent.

It comprises two businesses: Synapsys Systems, a specialist software distributor and the region’s authorised Acronis distributor for on-premises solutions since 2003, and Synapsys Distribution, which services the MSP market using the Acronis Cyber Cloud service provider platform.

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