Twitter, Snapchat partner with Fox Sports
Twenty First Century Fox's Fox Sports is partnering with Twitter to stream a live show and Snap's Snapchat to showcase stories with match day highlights on the FIFA World Cup soccer tournament, to be hosted in Russia later this year.
Fox Sports would produce the show, which will be streamed from Moscow's Red Square on each match day and provide previews, recaps and near real-time video highlights for each game, the company said.
Fox said the coverage of the tournament, taking place from 14 June to 15 July, will be available in the US and can be seen using the @FOXSports and @FOXSoccer Twitter handles.
Fox Sports will also produce magazine-like editions of content for Snapchat's mobile-first audience, called Publisher Stories.
The Publisher Story on Snapchat will record the day-by-day highlights of the month-long tournament through recaps, previews and features produced specifically for Snap.
Snapchat will also produce FIFA World Cup "Our Stories", featuring video highlights of goals and other key moments provided by Fox Sports.
Live-streaming has been one of Twitter's biggest focus areas since last year, as it seeks to attract new users.
The company had previously signed a multi-year deal with the US National Football League to live-stream pre-game coverage as well as a 30-minute show.
Snapchat has also done something similar by previously partnering with Discovery Communications' Eurosport for a European, multi-language deal that will see Winter Olympics content held this year as part of Snapchat's 'stories' feature.