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Getting to know the consumer

The secret to social success: Stackla.


Johannesburg, 24 Jul 2017

The ever-evolving nature of how people communicate is bringing about major change in the digital and social media landscape. People now share content more than ever and look to their peers, family and friends for continuous validation and recognition.

There are a myriad of existing tools that help marketers speak directly to consumers without the use of archaic methods like telemarketing and cold calling. Businesses can now customize products, or offer discounts, using an analysis of consumer buying trends collected from big data analytics. By leveraging big data, businesses can boost their competitive advantage, improve their decision-making process, and increase revenue.

Australian start-up Stackla is a user-generated content (UGC) platform that puts customer stories at the heart of brand marketing. When combined with the power of 'big data' and targeting technologies, the platform enables marketers to deliver on the promise of personalisation, showcasing the right content experience to the right person at the right time.

Aggregation lies at the heart of the Stackla business model: Stackla puts all the social media chatter about a particular brand under one roof, where it can then be curated to provide a tailor-made social media experience. It's brand management for the social age, where brand equity and the advertising bucks are migrating from physical channels to digital ones.

This social sharing phenomenon has presented marketers with an unprecedented opportunity; access to a giant footprint of compelling, visual customer stories which brands can use to make their marketing more genuine, personal and relatable. By harnessing and showcasing these stories, brands are able to connect with customers in a more authentic and personalized way, lifting engagement, strengthening consumer trust and ultimately driving sales.

"Over 450 leading brands use Stackla to identify their most powerful customer stories and align them with their key audiences. This is a powerful tool for marketers to use if they want to personalise messages to the right consumers," says Kelvin Jonck, Managing Director at YOUKNOW Digital who are resellers of the digital tool.

Some of Stackla's features include: intuitive interfaces designed for quick implementation and adoption across teams, real-time dashboards which provide insights and drive decisions, powerful and flexible API platform and plugin directory, enabling integration into any marketing technology or channel, machine learning and predictive intelligence capabilities to ensure optimal publishing decisions are made in real-time as well as workflow automation tools save marketing teams time and money.

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Stackla

Stackla is the user-generated content (UGC) platform that puts customer stories at the heart of brand marketing. Through predictive intelligence and automation, Stackla identifies authentic, compelling content to strengthen consumer trust and deliver personalised experiences at scale. Trusted by more than 450 brands across travel and hospitality, CPG, retail, sport and NFP, Stackla is designed to meet the needs of enterprise-level organisations including Ford, The White House, Sony, Disney and Manchester United.

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