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Report: State of Conversation 2021


Johannesburg, 05 Mar 2021

The COVID-19 pandemic has changed the way brands and consumers interact, altering expectations on both sides.

Companies that want to survive this shift will need to rely on intelligence from consumer conversations to adapt to the new normal.

On top of an extensive survey, this State of Conversation 2021 Report highlights five industries that have leveraged conversations to better their strategies, improve their marketing content and develop new products.


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