Pranen Reddy is an experienced implementer of digital change in organisations, with a strategic and tactical view on digital solutions (proprietary or bespoke), ideation, product design, planning and execution – all underpinned by the core principles of human-centred design.

While the majority of his experience has been on solutions within financial services, insurance and health and wellness organisations, he has also led direct-to-consumer sales and CRM teams to enable business sales funnels and service channels. Putting the users first, using behavioural economics, usability and analytics drives how his team engages and fulfils customers’ needs… whoever they are.

He firmly believes in solving for the users’ needs first, while balancing the product requirements and commercial targets as supporting struts, without compromising on the actual business enablement request. Constantly myth-busting needs versus wants versus actual human behaviour all form a part of his day-to-day functions in the delivery environment.

Reddy’s passion is inserting innovation that is both disruptive and organic enough that all stakeholders can enjoy sustainable and authentic improvements in what each of them want to achieve, while keeping an eye on the practical confines of digital delivery.

He is also strongly people focused. As a leader, he enables, empowers and grows those around him to be the best version of themselves, both professionally and in a personal context.