Samsung Electronics SA has brought its new camera specialised smartphone, the Samsung Galaxy K Zoom, to the local market.
The electronics giant says the latest addition to the Galaxy family is a new smartphone that blends advanced digital camera technology with Samsung's Galaxy experience. It features capturing capability, real optics and a premium design, offering users mobility on the go while creating professional-quality visual content in a fun, easy-to-use manner, says Samsung.
"With the introduction of the Galaxy K Zoom, we continue to demonstrate our commitment to creating products that meet the diverse demands of our consumers," says Michael Gibson, part leader, digital imaging at Samsung Electronics SA.
"The new Galaxy K Zoom empowers users to effortlessly capture and share their most important everyday moments in superb clarity, with the convenience and connectivity of a Galaxy smartphone, for a unique, all-in-one mobile experience."
As a camera-enhanced smartphone, says Samsung, the Galaxy K Zoom delivers an innovative technical camera system designed to offer the control and functionality of a professional camera, ensuring that special moments are never missed and always captured with complete precision.
It is equipped with new retracting lens technology that provides 10x optical zoom in a slim and chic casing, the company adds.
Other notable features include the 20.7MPl BSI CMOS sensor for ultra-clear, ultra-detailed images.
It excels in low light conditions and provides Optical Image Stabilisation (OIS) to reduce blur caused by movement. These specifications ensure the device delivers pictures and video (Full HD) that are crisp and sharp, even when zoomed or in low light, Samsung notes.
In addition, the device's Xenon Flash provides a brighter light than LEDs to improve the quality of the image.
According to Samsung, the new device also integrates the most advanced camera usability features and functions, including AF/AE Separation (Auto Focus/ Auto Exposure Separation) for the precise balance of light and clarity, next-generation Pro Suggest mode which offers five optimised filter settings, Selfie Alarm that allows users to take timed selfies with ease and object tracking for a clear, focused shot of a moving subject.
Each feature comes with a simple user interface, allowing users to easily capture photos and videos.
"The compact and highly portable Galaxy K Zoom features an ergonomic grip and sleek, stylish lines that feel soft and comfortable in the palm of the user's hand. It also boasts all the features that consumers want in a flagship Galaxy smartphone, such as Ultra Power Saving Mode for minimising the battery consumption, S Health Lite for personalised fitness management and lifestyle coaching and a Studio app to allow users to easily edit their pictures and videos," concludes Gibson.
Galaxy K Zoom is available through Samsung Experience Stores and leading retailers nationwide and it costs R7 999.00.
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