Terence Barter, executive - Dell EMC, Axiz.

Dell EMC's Tier-2 Partner Program is a critical element of Axiz's partner drive and will be one of the key focuses at the Dell EMC Axiz Kick-off event.

Those attending the event will hear more about the programme for 2019 and how it will benefit them.

Terence Barter, executive Dell EMC, says: "The event is about onboarding new partners, and assisting them in developing and growing their business with Dell EMC, through Axiz. We are going to help them register as a Dell EMC partner and show them how to move into the different tiers or, if they are new resellers, then show them how they can maximise their own business."

Dell EMC partners are technology experts who help understand and solve customers' business problems and drive a partner's business to even greater success. At the same time, partners have access to Dell EMC's partner portal, where the industry's most comprehensive portfolio and world-class partner programmes can be accessed. This enables partners to gain access to tools and resources to help them maximise opportunities in the Dell EMC Partner Program.

Key benefits of being a Dell EMC partner include the following:

* The Dell EMC Cloud Service Provider and Strategic Outsourcer Program is designed to provide Dell EMC powered solutions that meet your customers' needs by enabling you to build your cloud solutions on Dell EMC infrastructure. The programme is designed to help you differentiate and expand your service offering portfolio and gain a competitive edge by building new revenue streams, accelerating time-to-service, and extending your marketing and sales resources
* As a partner in Dell EMC's Service Provider and Strategic Outsourcer programme, you are at the leading edge of solutions as a service. This programme supports your business with training, marketing and sales resources and other benefits to help you generate demand for your solutions built on Dell EMC infrastructure, and positions your company to address your customers' cloud and off-premises workload challenges.
* The Dell EMC System Integrator Partner Program couples your best-of-breed services, insight and expertise with the power of Dell EMC leading technology and federation of businesses to jointly deliver robust solutions to your clients. By opening up our consulting methodologies, resources and tools, you can now create even more value for your clients. The Dell EMC System Integrator Partner Program provides you with the flexibility, ease of doing business and rich rewards you need to further advance your market leadership.
* Every OEM customer is unique with different go-to-market requirements. The Dell OEM Partner Program was created to better serve the needs of OEMs. Dell OEM partners are hand-selected based on their resources and capabilities dedicated to helping OEM customers bring products to market efficiently. Because our partners are just as unique as the OEM customers they serve, the Dell OEM Partner Program includes various tiered levels. Categorising OEM partners enables Dell to effectively support its partners based on their OEM business and reward those who continually demonstrate programme interest and growth

"We want to get partners to buy in to Dell and be registered so they can sell Dell," says Barter. "With our boot camp, we will then also train them in selling Dell products, and as soon as they move onto this partner programme, they start earning dollars for every box they sell.

"Dell sets a target and once that is reached they then get back an additional rebate of $5 per box. To qualify for this, you have to be trained and already sell a certain quantity for your name to be put forward. So we want to attract new partners that can grow and add them to that list so they can obviously earn these additional rebates."

The agenda for the Dell EMC and Axiz Partner Onboard event is as follows:

12:00 Registration and welcoming snacks
12:30-12:50 Why Axiz
12:50-13:10 Why Dell EMC
13:30-13:50 Break
14:10-14:30 Partner programme update
14:50-15:10 Dell EMC Axiz value-adds
15:10-16:30 Networking

For further information and to book your seat at this exciting event, please visit our registration page here.