Bitrate adds Maxta hyperconverged software to its portfolio to provide partners with maximum flexibility, savings and simplicity of their offerings

Maxta, a leading provider of hyperconvergence software, today announced that Bitrate, a distributor of software, hardware and IT solutions throughout sub-Sahara Africa, has added Maxta hyperconvergence software to its portfolio of emerging and disruptive technological offerings. The addition of Maxta enables Bitrate reseller partners to help customers eliminate the capital and operational expense of legacy storage architectures with an innovative and differentiated hyperconverged solution.

Bitrate, which introduced hyperconverged solutions into the region over four years ago, is committed to help its partner network to create winning networking, application performance, data centre virtualisation and IT security solutions for its clients while increasing partner revenue and success in their respective markets. By adding Maxta's software, Bitrate provides resellers with a groundbreaking approach to hyperconverged infrastructure that dramatically simplifies operations while delivering much greater agility and cost savings.

"One of the key differentiating factors of Bitrate is our commitment to provide our reseller partners with cutting-edge products and solutions that best help them provide ultimate value to their customers," said Jeroen Dubbelman, Managing Director for Bitrate. "Maxta is an ideal choice for us to add to our portfolio of solutions because it is able to offer the enterprise-class data services with an unparalleled freedom of choice when it comes to servers, storage devices and even server virtualisation platforms."

While all hyperconverged solutions are designed to help simplify IT management by converging separate compute, storage and storage networking tiers into a single system, as well as administering virtual machines instead of storage, many of these solutions lock customers into specific hardware or hypervisors. Maxta hyperconvergence software eliminates the lock-in of server hardware or hypervisors. Unlike appliance-based hyperconverged solutions, Maxta enables customers to upgrade storage capacity by adding or replacing drives in existing servers instead of requiring the customer to add complete nodes. Maxta does not require customers to repurchase hyper-converged software licences when refreshing the server hardware.

"Our software approach has long been about providing choice, whether that is choice of software or turnkey solution, choice of server hardware, or choice of hypervisor," said Yoram Novick, founder and CEO of Maxta. "In adding our software to their portfolio, Bitrate is embracing this approach while allowing reseller partners in South Africa to collaborate on delivering breakthrough solutions that enable highly efficient virtual data centres in today's changing technology landscape. Knowing that Bitrate is committed to providing differentiated technology solutions for their channel partners to offer their customers, we are delighted to be included in their portfolio and look forward to helping extend hyperconvergence further into the African market."