Johannesburg, 17 Mar 2017
Now that 'revenue in the Digital Advertising market space is anticipated to amount to over 2 billion rand this year'......Brightwave Technologies has launched a unique digital platform to drive Pay-per-click advertising to the broadband business. This fast forward firm is a global trailblazer in digital trends.
This platform is engineered to target the South West Townships (Soweto) whose current population is estimated to be at the 3 million mark. There are approximately 450 000 households in this emerging middle class market, with an average of six people in each household, within a 200 square kilometre radius. There are about 50 000 unique visitors on the platform daily, whose user experience is simple, exciting and keeps them coming back.
The power in this tool cannot be under-estimated as it is a force that has potential to drive sales for all mass market brands and campaigns in South Africa and beyond. Media owners and buyers will want to look keenly at this grand opportunity that will massively impact their businesses by granting them access to this large untapped market.
Brightwave has installed 400 free WiFi hotspots and counting in Soweto alone, in public places such as hospitals, schools, restaurants, bars, malls, salons and shops across Diepkloof, Orlando East, Orlando West, Chiawela, Pimville, Moletsane, Naledi, Emdeni, Dube, Molapo, Rockville, Jabulani, Mapetla.
Gaining access is as simple as your device picking up Brightwavefreewifi or joburgfreewifi in coverage areas.
Brightwave also provides Internet in private residences, businesses and student residences across Soweto at highly subsidised rates, whose details are available on www.brightwave.co.za
Brightwave's Chief Executive Officer says:'Brightwave has always believed in the potential of Soweto as a market. We also see a great deal of opportunity in digital marketing, and together there are unparalleled synergies. I am confident that this platform will generate significant growth for the business.'
For Any further information regarding this press release or digital advertising, please contact Emma Ormieres at emma.ormieres@brightwave.co.za or call 0730932112
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