Number one for over a decade: Brother International sweeps the competition as best printer brand

Tshwane, 22 Oct 2019

It was another stand-out year for Brother as it continues to dominate PCMag’s annual awards. Brother was awarded its 11 consecutive Readers’ Choice Award for home printers and its seventh consecutive Business Choice Award for office printers.

Readers’ Choice

The Readers’ Choice Awards are based on overall customer satisfaction and printer attributes like setup, reliability, printing quality, technical support, repairs and the cost of ink and toner supplies. Brother continues to deliver across the board and proves it is the brand to consider when looking for a printer you want to keep around for a long time.

“According to our readers, there is a clear leader when it comes to making reliable and long-lasting printers,” said Dan Costa, Editor-in-Chief of PCMag. “Brother had the highest overall satisfaction rating of any brand, with respondents specifically calling out the reliability of its products.”

Business Choice

“Brother has consistently dominated our Business Choice Awards over the years,” said Costa. “It’s rare for a company to hold a streak like Brother, but it shows how popular the brand is with business users.”

In this category, respondents were asked to rate their work printers based on reliability, setup, likelihood to recommend and overall satisfaction. Brother topped among readers for in these categories.

“We’re thrilled to once again be recognised by PCMag’s readers with such a high satisfaction rating and award,” said Dale de Villiers, marketing manager. “We invest significant resources and place a high value on the customer experience to help ensure we are meeting or exceeding their expectations. Brother is committed to developing printers that are high-quality with cost-efficient technology for home or business use.”

The PCMag Readers' Choice and Business Choice winners are determined by an e-mail survey of PCMag community members that subscribe to the respective mailing lists. This year's surveys were conducted between 3 and 24 June.

Brother International South Africa

Brother is a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SMEs and corporates who demand solutions that empower businesses and individuals to communicate ideas in every possible way. A trusted brand worldwide that believes in the “Customer First” approach in all aspect of their business, Brother has continuously met the varied needs of their customers through their comprehensive range of quality printing solutions.

Brother International South Africa (Pty) Ltd is the regional sales office for South Africa and markets a range of products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan. Established in 1970, Brother International South Africa (Pty) Ltd manages an extensive network of distributors in both domestic and Sub Saharan markets.

Brother’s printing business is committed to the advancement of technologies and “work style innovation” and constantly strives to pioneer new technologies and improve product quality. The different types of technology Brother offers are convenient to use and helps streamline workflow and efficiency in corporate, SME and home environments. For more information about Brother, visit http://www.brother.co.za.

Brother Earth

Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.

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Number one for over a decade: Brother International sweeps the competition as best printer brand

Brother printers and all-in-ones received PCMag Readers’ Choice Award for 11th consecutive year, Business Choice Award for seventh consecutive year