Blitsdruk impresses with the Xerox Iridesse

(From left): Keith Knott, LJ Rossel (owner of Blitsdruk), Brent Farndon, Bryn Whithair.

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As part of its ongoing commitment to continuous advancement in digital production technology, Blitsdruk, a longstanding and valued Xerox customer, has announced its investment in the Xerox Iridesse.

This announcement was made at the Blitsdruk Iridesse Launch, attended by over 80 guests. Blitsdruk is an all-round print design service printer in George and the Garden Route, and after 15 years as a Xerox user, has once again reaffirmed its confidence in the Xerox brand.

The Xerox Iridesse investment is in line with an increase in demand by customers for more vibrant colour-finishing techniques. This is also in response to the continued growth in digital printing technology, as more advancements are being made in the industry.

“The Iridesse is a game changer,” says LJ Rossel, owner of Blitsdruk, “printing six colours in one pass. We can now offer complex printing with greater productivity and the highest image quality. It is a great addition to our existing Xerox digital range and a greater return on our investment.

“Given the continual growth and progress of George and the Garden Route, Blitsdruk has always endeavoured to stay ahead of digital print technology. The purchase of the Xerox Iridesse Colour Press is an example of this commitment, and the introduction of metallic gold, silver, white and clear digital printing is a welcome first for the Southern Cape.

"Our clients have come to expect a very high standard, and Blitsdruk delivers every time," says Rossel. "Blitsdruk has also enabled its customers to differentiate themselves by adding a Web-2-Print facility to its services and is creating additional value by opening new revenue streams for its customers' businesses.

"We can meet all our customers’ requirements by giving ultra-HD resolution and unmatched value. With the increase in customer demand, this investment will not only allow Blitsdruk to increase our capacity to handle the work flow, it will also allow us to add more brilliance to our clients' work.

"I am confident of the growth that the Xerox Iridesse will generate for our business and know that this year is going to be one of great opportunity”, adds Rossel.

The Xerox Iridesse Production Press combines the value of highly automated, agile digital production with exceptional image quality and jaw-dropping embellishment effects, making it easier to unleash the potential of print and achieve remarkably brilliant results.

While its four-colour print quality is outstanding, it’s only the beginning of what the Xerox Iridesse can do. This is a press that is built to run up to six metallic colours, a rainbow of iridescent palettes to create stunning brochures, postcards, catalogues and posters that truly sparkle.

Commenting on Blitsdruk’ s investment, Brent Farndon, Member: Xerox Southern Cape (Copy X Business Solutions), who sold the Xerox Iridesse, says: “We are proud to have the loyalty of Blitsdruk and will continue to work hard to achieve the goal which unites us to them: achieving excellence together.

"This new production press provides Blitsdruk with the potential to offer enhanced digital printing in-house and increase its capacity and capabilities. It signifies the company's intent to be a pioneer in the digital production space in the country and on the continent. Forward-looking businesses like Blitsdruk can see that adding value and differentiation makes great business sense, both for the company and its clients, and puts it at the leading edge.

"We look forward to continuing our relationship with Blitsdruk and seeing them benefit from the Xerox market-leading technology."

The Xerox Iridesse Production Press has won a top prize at the 2019 European Digital Press Association Awards, taking home the EDP Cut Sheet Printer Award for Innovation in Digital Production.

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