London, 05 Feb 2020
Logicalis Group, an international IT solution and managed services provider, has today announced a significant evolution to its brand positioning. The refreshed positioning is the latest development in Logicalis' ongoing transformation of evolving beyond an IT integrator into a strategic consultative partner, accelerating its customers’ progress, keeping them relevant in the digital economy and directly contributing to their success.
Architects of Change was developed through a collaborative process, with input from internal and external stakeholders from across the business, to understand and redefine Logicalis' purpose, proposition, behaviours and personality.
Renata Randi, Chief Marketing and Alliances Officer for Logicalis Group, said: "With this new brand in place, Logicalis will also be carrying out a visual identity refresh as well as an ongoing engagement programme, built upon a rich history of providing differentiated and high-quality solutions to its customers."
Logicalis’ customer Bryan Ackermann, CIO of Korn Ferry International, said: " For Korn Ferry, Logicalis is a partner that started with a very transactional kind of relationship and has become one of our strategic partners with a very important global delivery capability. We've been intrigued and appreciative at watching Logicalis evolve and their willingness to be transparent with us as they develop.”
Nick Holden, Vice President of Cisco’s Global Strategic Partner Organisation, commented on the rebrand and added: "It means that Logicalis can evolve to become something much nimbler and more valuable for customers. We already think of them as a strategic consultative partner and are looking forward to continue working with them to deliver unrivalled customer experiences together."
Mark Rogers, Logicalis CEO, commented: "I am delighted to announce Logicalis' new brand positioning. Our new strapline, ‘Architects of Change’, is powerful and engaging, immediately resonating across our customers, partners and employees. It perfectly encapsulates our company view that transformation provides opportunities and we believe we are well-placed to help our customers unlock these possibilities."
"As Architects of Change, we strengthen our purpose: to design, support and execute our customers' digital transformation by converging their vision with our technological expertise and knowledge of the industry. The brand refresh underpins both the evolution of Logicalis’ positioning as well as our strategic vision for growth.”
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Logicalis South Africa
Logicalis SA (Pty) Limited is the South African subsidiary of the Logicalis Group. At Logicalis we pride ourselves in our ability to advise customers on their IT strategy, implement the most appropriate technology from a wide range of leading vendors and manage their technology infrastructures on their behalf. At every stage we make our customers’ businesses sharper by removing cost, complexity and barriers to change across their IT infrastructures.
We serve our customers’ global requirements through our extensive partner network. Formed in 2017 Logicalis SA today has over 140 employees. We currently supply services to 40+ offshore international customers, supporting and maintaining cloud solutions, servers, storage, IPT and network devices.
Our range of end-to-end technology-based solutions embracing infrastructure, service management and applications services represents our ‘core’ business. We tailored these solutions to customer demands to include end user management, infrastructure and networks (data and voice) support, database managed services, applications management and service desk services. Our solutions and services are delivered through either on-site support teams or remotely, using a well-defined and proven set of ITIL service management practices and methodologies.