XContent launches new branding


Johannesburg, 26 May 2020

XContent Business Solutions launched its new branding last Friday, 22 May. The new branding is a revamp of the existing branding and will carry across all the divisions of the company with immediate effect.

“While the old branding has served us well, we want to create bigger brand awareness in the market and we feel that our new branding does this. It is striking and modern and yet keeps the relevance of the old branding by incorporating the same colour pallet and basic design. We have also chosen to carry this look and feel across all of our offerings, which should bring about more continuity going forward,” said Bruce Fennessy, Chief Marketing Officer of XContent.

“We felt that this was the right moment to change the look and feel of our branding,” said Danie de Lange, MD of XContent. “We are excited by the change. We didn’t want to move too far away from our old look and feel, but we did want to update it. It is important to remember where we have come from, which is why we kept the colour scheme virtually the same but incorporated a little bit more.”

“The design translates well across all platforms. Digitally it looks striking and has had an immediate impact on our social media channels. All in all, we are very happy with how it has turned out,” said Fennessy.

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Editorial contacts

Bruce Fennessy
Manager: Corporate Communications
(+27) 21 834 0850
bruce@xcontent.com