How to start an online business

Johannesburg, 27 Oct 2020
Read time 2min 30sec

So you’re ready to start an online business, but not sure where to start? Here’s the step-by-step process to follow:

1. Make sure you have a viable business

So you’ve got a hobby that you’re really, really good at. You love doing it, everyone else seems to love you doing it and you’d like to see if it’s viable as a business. Maybe your friends have been telling you for years to turn your hobby into a business, or you’ve noticed there’s a gap in the market for a product or service just like the one you’ve created. Here’s how to turn your side hustle into a business.

2. Find the right domain name

Your domain name is often your customer’s first interaction with your brand. If the domain doesn’t match your brand, or if a brand only has a Facebook page and not a website, it lacks credibility. Here’s how to find the right domain name.

3. Get your business online

We all know running a small business can be very rewarding, but it’s also a complex and time-consuming job. Fortunately, creating a website is one aspect that doesn’t have to eat into your resources. Take a look at how to build a small business website in minutes.

4. Turn your business into an online store

Starting an online store may seem like an intimidating process. But the barrier to entry for becoming an online retailer is actually quite low. That’s because e-commerce platforms enable you to quickly and easily set up shop on the web – even if you’ve never done it before. There’s never been a better time to open an online store - here’s all you need to know to get started.

5. Choose the right hosting provider - and platform

Maybe you’ve heard of WordPress: it’s a free, open source and very popular website building platform. What people often forget to tell you is that to run a WordPress website, you need to host it somewhere. Here’s why you need web hosting, how much it can cost and how to make the right web hosting choice for your business.

And finally… Grow your e-commerce store

Once your online business has been up and running for some time you can get trapped in the monotony of the day-to-day running of the business. Here are some simple suggestions to inspire you to take action to grow and scale your store.

At xneelo, we’re here to support our 500 000 website owners 24/7. Our goal is to help them grow their businesses, any way we can. Find out more at

Editorial contacts
Xneelo Marketing (0861) 0861 08