The Naspers-owned subsidiary will create its own exclusive TV shows to keep steaming subscribers on the platform.
Internet access has traditionally been the domain of the better off, but there are ways around the challenge of affording access to all.
The start-up provides South African viewers with access to the world's online streaming services through one device - a TV decoder.
The agreement will see all 2015 Samsung smart TV buyers receiving a three-month subscription to ShowMax.
Rapid roll-out of fibre-optic broadband in upmarket South African neighbourhoods has attracted multiple video streaming services.
Corruption allegations see Sunil Joshi and Steven Whiley placed on "special leave".
The operator will outsource maintenance, raising union concerns amid a strike by workers at competitor MTN.
The company brings legitimacy and 'sexiness' to a service that has yet to capture the mass market in SA.
The operator claims phenomenal success, but says "certain operators" are not playing fair.
Over-the-top players like WhatsApp and Facebook are taking over, and operators will have no choice but to explore joint ventures.
The operator resolves a signal issue after an aggrieved customer erects a series of banners castigating the company's handling of his complaint.?
End-users continue to pay for government's failure to produce guidelines around the rapid deployment of electronic communications networks.
Get the latest information about COVID-19 from the South Africa Resource Portal.