Decision-makers fail to deliver foundational mobile experiences
Around one-third of marketing decision-makers don't have a mobile-first strategy as a basis for emerging technologies used in their service offerings.
Smartphone adoption a powerful marketing opportunity
The growth in smartphone adoption presents mobile media-marketing opportunities in SA, says MMA SA report.
Business apps streamline processes, boost profitability
Company apps can bode significant benefits to streamlining core business processes and boost proficiencies, says ttrumpets' Grant Theis.