Key Findings

The results of the 2019 ITWeb/TransUnion Data Privacy Survey are out. The survey ran for three weeks on ITWeb during August.

It was completed by 189 respondents, 75% of whom are decision-makers; 35% are C-level executives; and a further 40% are at mid-management level.

Below are some key findings:

1. A combined 58% of respondents believe they are ready to a great or very great extent to deal with consent for direct electronic marketing when POPIA is fully promulgated; on the flip-side, nearly 20% admit they haven't thought about it, or are not ready at all.

2. When asked what impact POPIA consent will have on their go-to-market strategy, the majority (67%) of the respondents said they expect some impact, while 30% indicated their strategy is 'POPIA proof'. Interestingly, 3% said their business won't exist with the new data privacy regulations in full force.

3. An overwhelming majority (78%) are building the ability to deal with consent internally; 10% are relying on external resources, while 9% are turning to an open source solution.

4. A total of 55% of respondents reported their organisation is mid-way with the implementation of their POPIA project. Just under a third (31%) have not yet started while only 15% have completed this project.

3. a. POPIA requires the appointment of an information officer. The survey revealed that 46% of businesses plan to combine this with an existing role; 47% plan to make an internal appointment, while 7% will recruit someone new.

5. More than a half of respondents see a great deal of value in participating in an industry-wide solution to deal with consent-based concerns; while 28% said they haven’t really thought about it.

6. The ability to show exceptional security and risk governance emerged as the most important trait a service provider would need to offer the respondents in order for them to share their customers’ personal information (66%); 21% chose legacy of successfully operating in a highly regulated environment; and a strong brand came in third, at 10%.

7. When it comes to the types of customer information the respondents would be willing to share, 55% chose product/service purchase history; customer identifiable information came second at 25%; and transactional information third at 20%.

8. One-third of respondents (33%) said they would like to be kept updated on the use of shared information quarterly; 46% would prefer monthly updates; and 18% want annual updates.