CRM
5:30
May 8, 2018

Walking the CRM talk

Customer churn makes data breaches more expensive: customer communication can help to avoid it.

4:20
Sep 14, 2017

Customer experience versus service

Understanding customer behaviour and creating services around client needs will lead to sustainable positive experiences.

5:10
Jul 11, 2017

Bursting the bubble

Most referral systems are not based on objective information, and are often linked to the same back-end services.

4:50
May 17, 2017

Significant customer engagement

Getting to the right person with relevant information is not as simple as it sounds.

5:40
Jun 10, 2015

Bedevilled by the detail

Is our fascination with measurement the very reason we fail to provide great personal service experiences?

4:40
Feb 10, 2015

CRM - just another piece...

...in the customer relationship puzzle.

4:40
Jan 29, 2015

In the zone

More focused and purposeful information will give companies greater customer insight.

4:30
Jun 13, 2014

Stand by your brand

The successor of customer experience, customer engagement defines the way consumers connect in today's world.

2:40
Mar 20, 2014

Empower customers

We not only want, but expect to have control of our experiences across channels, networks, services and devices, says Rafi Kretchmer, director of cross-portfolio marketing, Amdocs.

11:30
Jul 12, 2010

Wooing the customer just got harder

Customer expectations are changing, and a lot of companies are being caught short.

4:30
Aug 14, 2009

CRM is critical

Customer relationship management solutions assist in disseminating data across the entire organisation, says Jeremy Waterman, MD of Softline Accpac.

3:00
Jul 23, 2009

Customer relations crucial

CRM technology can help to put companies ahead of their competition, says Roger Strain, director of Liquid Thought.

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