May 8, 2018

Walking the CRM talk

Customer churn makes data breaches more expensive: customer communication can help to avoid it.

Sep 14, 2017

Customer experience versus service

Understanding customer behaviour and creating services around client needs will lead to sustainable positive experiences.

Jul 11, 2017

Bursting the bubble

Most referral systems are not based on objective information, and are often linked to the same back-end services.

May 17, 2017

Significant customer engagement

Getting to the right person with relevant information is not as simple as it sounds.

Jun 10, 2015

Bedevilled by the detail

Is our fascination with measurement the very reason we fail to provide great personal service experiences?

Feb 10, 2015

CRM - just another piece... the customer relationship puzzle.

Jan 29, 2015

In the zone

More focused and purposeful information will give companies greater customer insight.

Jun 13, 2014

Stand by your brand

The successor of customer experience, customer engagement defines the way consumers connect in today's world.

Mar 20, 2014

Empower customers

We not only want, but expect to have control of our experiences across channels, networks, services and devices, says Rafi Kretchmer, director of cross-portfolio marketing, Amdocs.

Jul 12, 2010

Wooing the customer just got harder

Customer expectations are changing, and a lot of companies are being caught short.

Aug 14, 2009

CRM is critical

Customer relationship management solutions assist in disseminating data across the entire organisation, says Jeremy Waterman, MD of Softline Accpac.

Jul 23, 2009

Customer relations crucial

CRM technology can help to put companies ahead of their competition, says Roger Strain, director of Liquid Thought.

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