Alan Gow was a co-founder of the original Virgin Mobile in the UK alongside Sir Richard Branson and an architect of the company's economic model as an MVNO.
Over a million South Africans use mobile virtual network operators through Cell C's infrastructure.
On a price comparison basis, the niche players are cheaper than the traditional network operators, making them very affordable for consumers, says Tariffic.
Government interference in telecoms deals has scuppered some potentially lucrative investments in SA.
The niche cellular service sector should see more action in the first half of 2015.
Some question the likelihood of Virgin Mobile doubling its subscriber base, and whether the MVNO is still relevant in SA.
Virgin Mobile outlines its strategy to boost subscriber numbers by offering free on-net calls.
The mobile virtual network enabler is expected to lure big brands with custom mobile products.
Can Orange succeed in SA?
Virgin Mobile has blamed Vodacom and MTN's "unregulated anticompetitive behaviour" for the company's inability to compete effectively, according to a Sunday Times article.
Prepaid pricing will vary between R8 799 for the 16GB handset and R11 699 for the 64GB device.
The mobile virtual network operator will be integrated into a new group, Virgin Mobile Middle East and Africa, following a partnership agreement.