Pitfalls of neglecting your e-mail delivery

By managing a few aspects more strategically, companies can quickly see positive difference in their e-mail campaign results, says Everlytic MD JD Engelbrecht.

Jul 28, 2021

Winning the war for inbox attention

Simple strategies to land your Black Friday e-mails.

Jun 29, 2021

You hate robocalls for the wrong reasons

Managed ethically, robocalls offer compelling commercial opportunities for organisations that would benefit from the channel’s immediacy, says JD Engelbrecht, MD of Everlytic.

Apr 28, 2021

What analysing 10bn e-mails shows business leaders

E-mail subscribers who have been opening their messages have been more engaged with the content than ever, according to the Everlytic 2020 Email Marketing Benchmarks report.

Mar 1, 2021

How to compete in the trust and attention economy

Leveraging your data is not a tech problem, it’s about your internal co-ordination, team and resources, says JD Engelbrecht, MD at Everlytic.

Dec 3, 2020

Everlytic launches Channel Partnership Programme

The multi-channel bulk messaging and automation-driven marketing software company aims to partner with businesses and agencies in the UK, SA, Western Europe and Scandinavia.

Dec 2, 2020

Everlytic turns 10

The company has evolved from being a bulk e-mail provider to providing a digital messaging platform that helps businesses communicate using e-mail, SMS and voice broadcasting.

Sep 2, 2020

Everlytic launches integration into Pipedrive to boost lead-nurturing campaigns

Everlytic, a local provider of smart messaging software and personalised digital content, is launching an integration into Pipedrive to enable businesses to more effectively nurture leads and drive sales.

Jul 7, 2020

Cracking the privacy paradox

To leverage data and automated communications, marketers have to embrace responsible personalisation, says JD Engelbrecht, MD at Everlytic.

Jun 11, 2020

Everlytic presents guide to advanced communication automation

With client tracking and API integrations, automated messaging can be more personalised than a human could ever manage.

Jun 10, 2020

How automated communications can enhance customer engagement, brand loyalty

Marketing automation enables teams to send highly strategic messaging that immediately engages customers, at scale, says Karyn Strybos, marketing manager at Everlytic

May 4, 2020

SA’s e-mail lockdown open rates higher than Black Friday month

What Game Theory tells marketers during lockdown.

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