Pitfalls of neglecting your e-mail delivery
By managing a few aspects more strategically, companies can quickly see positive difference in their e-mail campaign results, says Everlytic MD JD Engelbrecht.
Winning the war for inbox attention
Simple strategies to land your Black Friday e-mails.
You hate robocalls for the wrong reasons
Managed ethically, robocalls offer compelling commercial opportunities for organisations that would benefit from the channel’s immediacy, says JD Engelbrecht, MD of Everlytic.
What analysing 10bn e-mails shows business leaders
E-mail subscribers who have been opening their messages have been more engaged with the content than ever, according to the Everlytic 2020 Email Marketing Benchmarks report.
How to compete in the trust and attention economy
Leveraging your data is not a tech problem, it’s about your internal co-ordination, team and resources, says JD Engelbrecht, MD at Everlytic.
Everlytic launches Channel Partnership Programme
The multi-channel bulk messaging and automation-driven marketing software company aims to partner with businesses and agencies in the UK, SA, Western Europe and Scandinavia.
Everlytic turns 10
The company has evolved from being a bulk e-mail provider to providing a digital messaging platform that helps businesses communicate using e-mail, SMS and voice broadcasting.
Everlytic launches integration into Pipedrive to boost lead-nurturing campaigns
Everlytic, a local provider of smart messaging software and personalised digital content, is launching an integration into Pipedrive to enable businesses to more effectively nurture leads and drive sales.
Cracking the privacy paradox
To leverage data and automated communications, marketers have to embrace responsible personalisation, says JD Engelbrecht, MD at Everlytic.
Everlytic presents guide to advanced communication automation
With client tracking and API integrations, automated messaging can be more personalised than a human could ever manage.
How automated communications can enhance customer engagement, brand loyalty
Marketing automation enables teams to send highly strategic messaging that immediately engages customers, at scale, says Karyn Strybos, marketing manager at Everlytic