This tech-savvy generation needs motivation to enjoy, and succeed in, the workplace - that's where gamification comes in.
Gamification is becoming the means through which companies are managing their service levels in a digital world, says Richard Firth, CEO of MIP Holdings.
Gamification is being used as a way to engage and motivate people to achieve their goals.
'Gamification' is starting to enter the corporate lingo, as companies look for novel ways to engage both employees and consumers.
With gamification taking hold in business, an infrastructure must be built to support it, but the current infrastructure is reliant on an outdated approach, says Richard Firth, CEO of MIP Holdings.