Major risks to business loyalty in 2021

One of the main risks is poor use of data and non-effective communication, says LoyaltyPlus.

Jan 19, 2021

2021, a new opportunity to reward loyal customers

Business owners should pay close attention to trends that now define loyalty and loyalty-based programmes, says LoyaltyPlus.

Dec 15, 2020

Air Senegal launches Teranga Programme in partnership with LoyaltyPlus

Air Senegal, the fast-growing West African long-haul and regional airline, launches its Teranga Frequent Flyer Programme in partnership with LoyaltyPlus.

Dec 8, 2020

Loyalty is the biggest gift for retailers this festive season

While loyalty is always important, in 2020, as markets feel the pressure of COVID-19, it is even more critical to business continuity, says LoyaltyPlus.

Nov 20, 2020

LoyaltyPlus signs Asky Airlines to its cloud-based loyalty solution

The agreement assures continuity for Asky Club members through the airline’s migration to a new PSS.

Nov 18, 2020

COVID-19 pushes loyalty to the top of retailers’ festive wish list

LoyaltyPlus underlines the role of loyalty programmes and structured marketing campaigns during this unprecedented year.

Sep 30, 2020

Will the current crisis ground aviation?

Operators have to do what they can to incentivise customers and review air travel bonuses or loyalty programmes, says LoyaltyPlus.

Aug 28, 2020

LoyaltyPlus guide to retaining lifelong customers

With the advent of social media and increase in broadband connectivity, there are now more channels than ever to engage the customer.

Jul 14, 2020

Loyalty programmes prop up your business

Amid the pandemic, consumers recognise the value of loyalty rewards and programmes in the value chain, says LoyaltyPlus.

Jun 11, 2020

Customer loyalty should remain top of mind during COVID-19

There is an opportunity during the crisis to innovate and deliver on new loyalty programmes and revenue channels, says LoyaltyPlus.

May 13, 2020

Customer loyalty and brand protection define commerce in 2020

There has rarely been a time such as this when businesses have to dig deep, fine-tune continuity strategies and bolster engagement with customers, says LoyaltyPlus.

Apr 9, 2020

Loyalty underpins e-commerce in 2020 as world goes digital

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce.

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