Jun 11, 2020

Customer loyalty should remain top of mind during COVID-19

There is an opportunity during the crisis to innovate and deliver on new loyalty programmes and revenue channels, says LoyaltyPlus.

May 13, 2020

Customer loyalty and brand protection define commerce in 2020

There has rarely been a time such as this when businesses have to dig deep, fine-tune continuity strategies and bolster engagement with customers, says LoyaltyPlus.

Apr 9, 2020

Loyalty underpins e-commerce in 2020 as world goes digital

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce.


Loyalty programmes reflect rise of CX

The hybrid model loyalty programme offers the business a faster return on investment, says LoyaltyPlus.

Feb 28, 2020

Loyalty programmes: knowing what works

LoyaltyPlus stresses the importance of employee training, technology stakeholder involvement and the need to focus on user stories.

Jan 31, 2020

Businesses must consider loyalty programmes

Loyalty programmes facilitate the development of a relationship with each customer through multiple touch points in the organisation, says LoyaltyPlus.

Aug 6, 2019

Rewarding all that frequent shopping

Businesses reward their customers by successfully influencing their shopping experience, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Jun 26, 2019

Optimising data intelligence for increased ROI

Companies must adapt by using their data intelligence in order to motivate customer behaviour and loyalty.

Nov 26, 2018

From coins to cards to apps

The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Nov 13, 2018

Loyalty crucial in hospitality industry: LoyaltyPlus

Loyalty or rewards programmes are a major revenue generator in the hospitality industry, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Oct 18, 2018

LoyaltyPlus disrupts in era of centralised virtual currency

Linking the loyalty programme to the cloud is fast gaining popularity in today's e-commerce and online retail dominated environment, the company says.

Sep 5, 2018

Recognising, rewarding, retaining 'high value customers'

Businesses should automate systems that deal with client account issues, and take a proactive approach to customer service, says Frik van der Westhuizen, Marketing Director at LoyaltyPlus.

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