Businesses should automate systems that deal with client account issues, and take a proactive approach to customer service, says Frik van der Westhuizen, Marketing Director at LoyaltyPlus.

Businesses will benefit from next-generation technology by exploiting the application of game mechanics and driving up loyalty, says LoyaltyPlus.

LoyaltyPlus first developed AgriBonus in 1998, and it now has 45 000 commercial farmers and 60 000 part-time, generating its income primarily from third-party partners.