Optimising data intelligence for increased ROI

Companies must adapt by using their data intelligence in order to motivate customer behaviour and loyalty.

Nov 26, 2018

From coins to cards to apps

The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Nov 13, 2018

Loyalty crucial in hospitality industry: LoyaltyPlus

Loyalty or rewards programmes are a major revenue generator in the hospitality industry, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Oct 18, 2018

LoyaltyPlus disrupts in era of centralised virtual currency

Linking the loyalty programme to the cloud is fast gaining popularity in today's e-commerce and online retail dominated environment, the company says.

Sep 5, 2018

Recognising, rewarding, retaining 'high value customers'

Businesses should automate systems that deal with client account issues, and take a proactive approach to customer service, says Frik van der Westhuizen, Marketing Director at LoyaltyPlus.

Aug 29, 2018

Gamification: businesses aren't playing around with tech

Businesses will benefit from next-generation technology by exploiting the application of game mechanics and driving up loyalty, says LoyaltyPlus.


LoyaltyPlus' refined AgriBonus builds revenue for farmers

LoyaltyPlus first developed AgriBonus in 1998, and it now has 45 000 commercial farmers and 60 000 part-time, generating its income primarily from third-party partners.

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