There is an opportunity during the crisis to innovate and deliver on new loyalty programmes and revenue channels, says LoyaltyPlus.

There has rarely been a time such as this when businesses have to dig deep, fine-tune continuity strategies and bolster engagement with customers, says LoyaltyPlus.

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce.

The hybrid model loyalty programme offers the business a faster return on investment, says LoyaltyPlus.

LoyaltyPlus stresses the importance of employee training, technology stakeholder involvement and the need to focus on user stories.

Loyalty programmes facilitate the development of a relationship with each customer through multiple touch points in the organisation, says LoyaltyPlus.

Businesses reward their customers by successfully influencing their shopping experience, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Companies must adapt by using their data intelligence in order to motivate customer behaviour and loyalty.

The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Loyalty or rewards programmes are a major revenue generator in the hospitality industry, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Linking the loyalty programme to the cloud is fast gaining popularity in today's e-commerce and online retail dominated environment, the company says.

Businesses should automate systems that deal with client account issues, and take a proactive approach to customer service, says Frik van der Westhuizen, Marketing Director at LoyaltyPlus.