The agreement assures continuity for Asky Club members through the airline’s migration to a new PSS.

LoyaltyPlus underlines the role of loyalty programmes and structured marketing campaigns during this unprecedented year.

Operators have to do what they can to incentivise customers and review air travel bonuses or loyalty programmes, says LoyaltyPlus.

With the advent of social media and increase in broadband connectivity, there are now more channels than ever to engage the customer.

Amid the pandemic, consumers recognise the value of loyalty rewards and programmes in the value chain, says LoyaltyPlus.

There is an opportunity during the crisis to innovate and deliver on new loyalty programmes and revenue channels, says LoyaltyPlus.

There has rarely been a time such as this when businesses have to dig deep, fine-tune continuity strategies and bolster engagement with customers, says LoyaltyPlus.

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce.

The hybrid model loyalty programme offers the business a faster return on investment, says LoyaltyPlus.

LoyaltyPlus stresses the importance of employee training, technology stakeholder involvement and the need to focus on user stories.

Loyalty programmes facilitate the development of a relationship with each customer through multiple touch points in the organisation, says LoyaltyPlus.

Businesses reward their customers by successfully influencing their shopping experience, says Frik van der Westhuizen, marketing director at LoyaltyPlus.