The firm believes its first flagship device in SA will be a game-changer, as it makes in-roads in a market traditionally dominated by Samsung, Huawei and Apple.
The South Korean electronics giant introduces the Galaxy Z Fold 3 and Galaxy Z Flip 3, the next line-up of smartphones in its foldable device portfolio.
Xiaomi fires warning shots in SA’s smartphone market
The Chinese firm, looking to snatch market share from Huawei and Samsung, is also targeting the postpaid market after signing a distribution agreement with Vodacom.
The company says the decision to exit the sector will enable it to focus resources in growth areas such as AI, electric vehicle components and connected devices.