Customer relationship management
2:40

The benefits of a CRM programme

A customer relationship management suite is designed to accurately interpret information circulating on the Internet in such a way that it will add value to the business, says Keith Fenner, senior VP of Sales for Africa, Softline Accpac and Sage MMD Africa.

3:00

Businesses face discerning customers

Product features and a company`s ability to provide exceptional service trump price, says Simon Cranswick, GM of Customer Interactive Solutions at Dimension Data Western Cape.

9:20

Still plenty of value in CRM

The platforms underlying CRM may be changing, but the value it brings isn't.

3:40

Break through the wall

Companies must fix their data before trying to implement a CRM system.

3:50

The four attributes of data quality

Data must be considered in terms of its validity, completeness, consistency and correctness.

4:20

CRM what is it?

CRM the business process by which you manage your relationships with clients and customers.

2:30

CRM trends follow international growth surge

A greater awareness of CRM solutions is driving investment in this space, says Keith Fenner, strategic sales director of Softline ACCPAC.

4:40

CRM an achievable aim

Customer relationship management is a goal that must be realised within the enterprise, says Vivek Thomas, MD EMEA of Maximizer Software.

3:00

Survey reveals importance of CRM

CRM is not so much a technology as a methodology for good business, says Ashley Ellington, MD of Softline Enterprise.

3:40

CRM evolves

A company must ensure its CRM solution is Web-based and wireless, says Keith Fenner, strategic sales director of Softline ACCPAC.

4:30

Convenience boosts CRM success

Inconvenience is the biggest killer of CRM systems, says Brendan Peo, country manager, HansaWorld SA.

8:40

The CRM is always right

Knowing customers is one thing. Understanding them is another. Users tell us whether the technology is a true route to customer understanding.

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