Using smart consumer-led promotions to drive brand loyalty
Consumer-led promotions that do not require interpersonal contact are the key to helping brands survive and thrive in a post-pandemic world, says Jaco Saunders, commercial director at MACmobile.
Supply chain key to customer loyalty
By creating complete line of sight into the supply chain, companies have access to the data required to increase customer loyalty and maximise sales.
Driving consumer behaviour
In order to drive consumer behaviour and reward loyalty, companies must address the entire supply chain, says Jaco Saunders, unit lead at MACMobile.