Considering that about 70% of blind mail ends up unread in the bin, companies should consider the benefits of transpromo, says Paul Haglich, Marketing Manager, production systems group, Xerox division at Bytes Document Solutions.
Transpromo maximises the potential of statements that companies send out as a matter of course.
Every company has to engage with another, making B2B transpromo a no-brainer.
Transpromo is the ideal tool to encourage deeper relationships with customers.
To date, transpromo has engaged only one sense: the visual.
World-class design capabilities are needed for transpromo to succeed.
A mailroom function and top-notch data processing are essential for transpromo.
There are some non-negotiable steps that have to be taken.
Companies should ask some crucial questions before going ahead with the marketing solution.
A print and mail outsourcing company plays a crucial role in making a successful transpromo campaign.
If done correctly, this direct marketing tool can produce high rates of return.
Transpromo combines new-generation printing technology with customer database analytics.