Social media data shows negative impact of vaccine suspension
Levels of vaccine hesitancy on social media increased after the temporary halt of SA’s vaccination programme in April, says BrandsEye.
Rain, Telkom rated worst SA telcos; MTN leads customer service
South Africa’s telcos struggled to provide meaningful customer service under lockdown, with Rain and Telkom ranked as the worst performers, says BrandsEye.
South African banks snub social media conversations
In the new Banking Sentiment Index, Nedbank and African Bank emerge as the most responsive, while Discovery Bank is the worst at responding to customer queries.
Telcos ignore half of social media complaints
Almost 45% of complaints on social media go unanswered by telecoms operators, says BrandsEye.
How SA tech start-ups scale and succeed
Online technology enables tech-driven start-ups to scale and look beyond local markets for funding and business expansion, says Webber Wentzel.
BrandsEye wins FNB business innovation award
Twelve finalists were selected out of an overall 550 entrants with innovative ideas.
The benefits of sentiment data analysis
BrandsEye CEO explains how this can reshape the way businesses operate.
Harnessing the power of social media analytics
Social media is too often being passed off as a mid-level marketing function with minimal resource allocation, says BrandsEye.
Social media can inform business decisions
The likes of Twitter and Facebook create many opportunities that can be used to successfully grow businesses.
700k mentions for Oscar trial in week 6
The number of individuals contributing to this online conversation is 177?733, says BrandsEye.
BI incomplete without social data
Social media is by far the largest consumer data set organisations will have access to, says BrandsEye.