From a client perspective, this more digital-led way of doing business has been welcomed as end-users have been embracing digital solutions over the past several years, says Annalie Terblanche, head of Product at SilverBridge Holdings.
Self-service is not only a more customer-friendly tactic for insurers to implement, it can also greatly reduce costs, both from claims and resources perspectives, says Annalie Terblanche, head of product at SilverBridge.
Digitalising customer engagement vital for retail insurance growth
COVID-19 has been referred to as the agent for change in the way the life insurance sector operates, challenging the status quo for insurers, says Annalie Terblanche, head of product at SilverBridge.
By digitalising their processes, insurers can empower customers to access their policies, track claims and exercise more self-service options, says Annalie Terblanche, head of product at SilverBridge.
The growth of insurtechs has created a new market dynamic where incumbents must adapt or lose their relevance, says Annalie Terblanché, product manager at SilverBridge.
The amended Policyholder Protection Rules will impact long-term insurance, especially from a group risk perspective, says Annalie Terblanche, product manager at SilverBridge.
Digital presents insurers with exciting new opportunities for business growth. Annalie Terblanche, client solutions manager at SilverBridge, takes a closer look.