For the second year in a row, social media apps dominate free downloads on all three major app stores in SA.
As the use of the software grows, ad-blockers eat into global online and mobile advertising revenue, with SA facing a similar threat.
The comedian's rising international fame after being named the new host of the US's Daily Show sees him move up the social media ranks.
There are now 13 million South Africans on Facebook, while Instagram doubled users to 2.68 million in 2015, says World Wide Worx.
The country is at the beginning of joining the global revolution in online use, driven largely by mobile.
The latest research by World Wide Worx and Fuseware includes lists of the top Facebook and Twitter profiles.
But the social media site still lags in comparison to the likes of Facebook and Twitter, says GlobalWebIndex.
The social network aims to encourage local adoption of its advertising platform for SMEs.
The results site is unavailable as SA's 20-year freedom celebration sets Twitter abuzz.
Apps and portals that enable immediacy, personalisation and interaction between political parties and voters change pre-election dynamics.
An apparent drop-off in users does not mean Twitter's star is fading.
Murder accused Paralympian Oscar Pistorius' defence attorney is generating his own social media hype.