Marketing
3:00
Oct 25, 2018

Survey your market

Companies need to position marketing as the ambassador of mission-critical company goals, says Matshepo Moeng, MD of IT ServiSource.

2:20
Jun 6, 2013

Airtime giveaways boost competition responses

The instant gratification the consumer gets from winning free airtime when entering a competition can result in a viral campaign, says Brendan White, CEO of Connet Systems.

3:20
Feb 4, 2010

Marketing 101

Companies can implement simple marketing strategies that are affordable and effective.

6:00
Apr 29, 2009

Don't do your own marketing

Outsourcing the marketing aspects of a business will save time and hassle.

5:50
Jan 28, 2005

Marketing, sales must be integrated

Companies need to integrate marketing and sales in order to effectively utilise leads, says Tracey Newman, MD of FrontRange.

3:20
Aug 5, 2002

Guerrilla marketing pays off

Sony`s new tactics designed to create interest in the Sony Ericsson T68i have already paid off - but will the marketing ploy backfire?

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