Oct 25, 2018

Survey your market

Companies need to position marketing as the ambassador of mission-critical company goals, says Matshepo Moeng, MD of IT ServiSource.

Jun 6, 2013

Airtime giveaways boost competition responses

The instant gratification the consumer gets from winning free airtime when entering a competition can result in a viral campaign, says Brendan White, CEO of Connet Systems.

Feb 4, 2010

Marketing 101

Companies can implement simple marketing strategies that are affordable and effective.

Apr 29, 2009

Don't do your own marketing

Outsourcing the marketing aspects of a business will save time and hassle.

Jan 28, 2005

Marketing, sales must be integrated

Companies need to integrate marketing and sales in order to effectively utilise leads, says Tracey Newman, MD of FrontRange.

Aug 5, 2002

Guerrilla marketing pays off

Sony`s new tactics designed to create interest in the Sony Ericsson T68i have already paid off - but will the marketing ploy backfire?

Related topics