Companies need to position marketing as the ambassador of mission-critical company goals, says Matshepo Moeng, MD of IT ServiSource.
The instant gratification the consumer gets from winning free airtime when entering a competition can result in a viral campaign, says Brendan White, CEO of Connet Systems.
Companies can implement simple marketing strategies that are affordable and effective.
Outsourcing the marketing aspects of a business will save time and hassle.
Companies need to integrate marketing and sales in order to effectively utilise leads, says Tracey Newman, MD of FrontRange.
Sony`s new tactics designed to create interest in the Sony Ericsson T68i have already paid off - but will the marketing ploy backfire?