SMEs see the signs
There is a place for a small, flexible system that can easily be deployed and managed by an SME to enable it to control its own digital marketing campaigns.
Your IT and marketing people should be talking
Companies with cultures where marketing and IT communicate foster innovation and accurate customer-centric results.
The science of marketing: from traditional to digital
To be truly effective, digital marketing must achieve the business’s strategic goals, which requires the entire company to be an extended part of the digital marketing team, says Johannes Groenewald, GM Demand Factory at Tarsus Distribution.
Mancosa’s new digital tech school looks beyond 4IR skills
The higher learning institution unveils the School of Information and Digital Technology, to address corporates’ high demand for digital skills.
Digital marketing: What COVID-19 has taught us
More than 50% of marketers today believe that digital marketing has an edge over traditional marketing methods, says Ovations Group.
Tech helps local brands regain consumer trust
For DQ&A commercial director, Roan Mackintosh, modern marketing is all about rebuilding trust between brands and their customers.
SA digital marketing skills, tech lagging
While there are some forward-thinking brands in SA, for the most part, local businesses are falling behind in digital marketing.
Dimension Data expands Silicon Cape partnership
Dimension Data cements formal partnership with Silicon Cape as part of innovation strategy expansion, and announces NTT Data Open Innovation Challenge for start-ups.
Local firm to launch Seee In app for businesses, shoppers
The Gauteng based communications firm aims to help business increase their footprint through a platform that finds customers within close proximity.
BMI-TechKnowlege's Ryan Smit: role of big data in a digitally disrupted world #ITWebDE2017
BMI-TechKnowlege MD Ryan Smit will speak at the upcoming ITWeb Digital Economy Summit on the future of digital marketing and the role that data plays in the transformation process.
Digital Connect, Swrve team up
The partnership aims to provide organisations with business intelligence insights through engaging with customers on mobile platforms.