There is a place for a small, flexible system that can easily be deployed and managed by an SME to enable it to control its own digital marketing campaigns.
Companies with cultures where marketing and IT communicate foster innovation and accurate customer-centric results.
To be truly effective, digital marketing must achieve the business’s strategic goals, which requires the entire company to be an extended part of the digital marketing team, says Johannes Groenewald, GM Demand Factory at Tarsus Distribution.
The higher learning institution unveils the School of Information and Digital Technology, to address corporates’ high demand for digital skills.
More than 50% of marketers today believe that digital marketing has an edge over traditional marketing methods, says Ovations Group.
For DQ&A commercial director, Roan Mackintosh, modern marketing is all about rebuilding trust between brands and their customers.
While there are some forward-thinking brands in SA, for the most part, local businesses are falling behind in digital marketing.
Dimension Data cements formal partnership with Silicon Cape as part of innovation strategy expansion, and announces NTT Data Open Innovation Challenge for start-ups.
The Gauteng based communications firm aims to help business increase their footprint through a platform that finds customers within close proximity.
BMI-TechKnowlege MD Ryan Smit will speak at the upcoming ITWeb Digital Economy Summit on the future of digital marketing and the role that data plays in the transformation process.
The partnership aims to provide organisations with business intelligence insights through engaging with customers on mobile platforms.
The publications firm has seen a marked increase in the effectiveness of its digital marketing efforts following its adoption of the IBM Marketing Cloud offered by Grapevine.