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rebranding
4:50
Feb 19, 2020

Adapt or die – keep your brand relevant

Clearly defining your new or rebranded value proposition from the outset is important, so that you get the messaging right and connect with customers, says Helesha Moodley, Marketing Lead at Ovations.

1:50

Qualcomm renames its Snapdragon chips

It will no longer refer to its Snapdragon chips as processors but rather as Qualcomm Snapdragon Mobile Platform.

2:10
Aug 17, 2016

Click n Compare rebrands to CompareGuru

The new identity signifies the comparison Web site's shift to offer a more tailored and personalised experience for its users.

1:50
Mar 14, 2005

Goodbye, 20Twenty

Online bank 20Twenty`s branding is to be phased out and replaced with that of parent Standard Chartered Bank.

2:50
Nov 3, 2004

ICL becomes Fujitsu

In the conclusion of a three-year process, Fujitsu subsidiary ICL has completed its rebranding to that of its parent company`s name.

2:10
Apr 25, 2002

Mantech Software changes name

ProcureTrade, Mantech Software`s Southern African business partner, says Mantech has changed its name to Oniqua.

1:30
May 17, 2001

Quintus changes to Avaya eContact

The Quintus call centre suite of products is to be rebranded as Avaya eContact due to the buyout of Quintus in the US by Avaya.

1:10
Jan 19, 2001

Merchants re-brands to Dimension Data

Customer management company Merchants, a wholly owned subsidiary of Dimension Data Plc, is to be re-branded as Dimension Data Customer Contact Solutions.

1:40
Nov 29, 2000

DiData rebrands UK operations

Dimension Data (DiData) says it is extending the global DiData brand to its UK operations.

3:50
Sep 14, 2000

Andersen Consulting heads for change

With only five months to develop and launch a $100 million worldwide global rebranding following its split from Arthur Andersen, Andersen Consulting says the hardest part of the exercise might be finding a new name.

1:20
May 24, 2000

RMB Unit Trusts rebrands

RMB Unit Trusts has announced that it is being rebranded as RMB Investment Services. The reason for the rebranding, says RMB, is because of a broadening in the range of products offered, beyond only unit trusts.

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