Loyalty programme
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Customer loyalty and brand protection define commerce in 2020

There has rarely been a time such as this when businesses have to dig deep, fine-tune continuity strategies and bolster engagement with customers, says LoyaltyPlus.

Apr 9, 2020

Loyalty underpins e-commerce in 2020 as world goes digital

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce.

Feb 28, 2020

Loyalty programmes: knowing what works

LoyaltyPlus stresses the importance of employee training, technology stakeholder involvement and the need to focus on user stories.


LoyaltyPlus' refined AgriBonus builds revenue for farmers

LoyaltyPlus first developed AgriBonus in 1998, and it now has 45 000 commercial farmers and 60 000 part-time, generating its income primarily from third-party partners.


How important is a loyalty system?

It is important to understand the value of existing customers, and acknowledge their loyalty.

Sep 19, 2012

Earn, spend, engage!

Top loyalty brands are embracing digital communication to send highly personalised, targeted messages to their members, says Striata.


MTN unveils loyalty programme

MTN SA has presented its Yello Genie loyalty programme to hundreds of its top clients.


Montecasino expands loyalty network

Montecasino and Infinity have developed a new solution to expand the casino`s loyalty card programme to external vendors.


MTN extends loyalty programme

MTN has extended its customer loyalty programme, callAwards, with the launch of the MTN-Nedbank co-branded credit card through which members will earn points for money spent on the card.


NetActive, Workgroup start online service for resellers

NetActive has partnered with Workgroup, an IT distribution company, to offer the computer reseller a community loyalty programme including free Internet access. A Web site with online ordering facility will be launched on November 15.

Jan 14, 1999

Connection Group launches Connect

The Connection Group says it has launched South Africa`s first loyalty programme for the IT industry. Called "Connect", it will reward customer support within the group`s entire retail, training and solutions divisions. The free membership to Connect will offer discounts on the group`s products and services. Connect has initially been introduced at Incredible Connection stores and, by August 1999, will be extended to all divisions in the Connection Group, including Training Connection and Enterprise Connection.

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