Customer engagement
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Customer engagement is the new marketing

In an age of word-of-mouth marketing, companies should be avoiding bad reviews at all costs, says Arvind Parthiban, director of marketing at Freshworks.

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Trends defining customer engagement in 2018

To stay ahead of the customer experience curve, companies can no longer rely on voice and telephone services alone, says Stephen Ball, Senior VP Europe and Africa, Aspect Software.

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Best practices to improve customer engagement

With a customer-centric approach, companies can add value to their clients by activating certain customer engagement practices, says Marta Peman, Africa sales manager at Presence Technology.

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