Labelled by many technology futurists as the 'next digital frontier', location-based services are starting to have an impact on various industries with wide-ranging applications.
Location-based services have applications in business beyond social networking, says Richard Firth, CEO of MIP Holdings.
Real-world value will soon be unlocked by vendors using location-based services to trace their customers, says Wesley Lynch, CEO of Realmdigital.
As the tech becomes more widely adopted, opportunities for businesses to use it as a communication tool will expand, says Jean-Pierre Dumont, CEO of WebNow.
There is a lot of buzz around location-based services (LBS) in the cellular industry at the moment. But is it a passing fad or here to stay?