AppD Summit: Europe's Only Event Where Leading Brands Connect Customers, Code and Revenue
AppDynamics today announced AppD Summit Europe, the industry's inaugural event to help technology leaders fulfill their missions to make their businesses digital first.
Decision-makers fail to deliver foundational mobile experiences
Around one-third of marketing decision-makers don't have a mobile-first strategy as a basis for emerging technologies used in their service offerings.
Being customer-obsessed a major competitive strategy
Organisations that can navigate the new digital and are obsessed with customer requirements will see revenue growth, says Forrester.
Digital marketing aims for fewer, better quality ads
Digital marketing will shift from volume-based advertising strategies toward quality experiences across the entire customer life cycle, says Forrester.