Technology is pivotal to changing footfall, customer engagement and the declining number of consumers entering brick and mortar stores.
The use of technology in retailing is no longer just about going online. Retailers are monitoring your spend - but (mostly) so they can serve you better.
Technology can help lure customers back into brick-and-mortar stores.
South African retailers are loathe to spend money, particularly relating to IT, even when said investments may save them.