Financial constraints create tech-savvy SA consumers
Retailers have long understood the need to adapt to changing shopping preferences, but the pandemic disruptions triggered a much greater sense of urgency.
There are numerous reasons why so few shoppers receive meaningful referrals, but perhaps the single biggest one comes down to personalisation, says SAP.
This year holds big expectations for SA’s influencer market, as more brands prioritise multi-channel social media influencer campaigns, say industry pundits.
Venture capital investments weather COVID-19 storm
A new GlobalData report shows venture capital investments continue to defy market expectations, despite the COVID-19 second wave and economic slowdown.