The cloud-based application enables contact centres to offer clients live two-way conversations via SMS, Facebook Messenger, Twitter and e-mail.

The Wireless Application Service Providers Association issued 39 fines for SMS spam last year, which included a R300?000 fine.

The new position filled by Ilonka Badenhorst will help strengthen its self-regulating role, says the association.

Despite the fact there are laws against it, spam remains a thorn in our flesh.

The association wants to accomplish more to benefit consumers and boost its processes.

The operator enters into agreements with wireless application service providers over the thorny issue of bulk SMSes.

The appointment of information officers to comply with privacy legislation needs debate.

Unsubscribe requests forwarded to WASPA have declined 70% since Vodacom introduced its double opt-in system, says Pieter Streicher, MD of BulkSMS.com.

This is only the second member that the association has expelled in five years.