E-mail campaigns must be carefully planned, targeted and executed to achieve specific goals.
Creating a favourable customer experience through e-mail marketing takes talent.
Consumers prefer to receive marketing via e-mail than any other channel, says?Gavin Dunlop, CEO of Actnet.
It is important to consider how people read online, says Mia Papanicolaou, head of e-marketing at Striata.
Careful planning and management of e-mail marketing communications is critical, says Mia Papanicolaou, head of e-marketing at Striata.
E-mail marketing is becoming an ever more important customer communication tool, but without careful management, it can alienate, not encourage, customers, says Ashley Ellington, divisional director, Softline Enterprise.