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3:40
Oct 18, 2016

Creating a great e-mail campaign

E-mail campaigns must be carefully planned, targeted and executed to achieve specific goals.

4:00
Sep 30, 2016

The art of e-mail

Creating a favourable customer experience through e-mail marketing takes talent.

5:40
Jan 20, 2015

Tips for improving e-marketing stats

Consumers prefer to receive marketing via e-mail than any other channel, says?Gavin Dunlop, CEO of Actnet.

2:30

Design influences e-mail marketing

It is important to consider how people read online, says Mia Papanicolaou, head of e-marketing at Striata.

4:00

Follow rules for e-marketing success

Careful planning and management of e-mail marketing communications is critical, says Mia Papanicolaou, head of e-marketing at Striata.

3:40
Apr 26, 2006

E-mail marketing needs careful management

E-mail marketing is becoming an ever more important customer communication tool, but without careful management, it can alienate, not encourage, customers, says Ashley Ellington, divisional director, Softline Enterprise.

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