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Customer Service
of the Future

How to stay ahead in the age of immediacy


16 August 2022 | Online
A complimentary ITWeb webinar brought to you in partnership with AWS, Salesforce & Synthesis

Register for the Webinar

Date: 16 August 2022

Time: 11:00 (GMT+2)

Duration: 1 hour

Companies that perform better know their customers better.

Customers’ expectations have changed. Covid and smart delivery management made customers the centre – goods meet them where they are – at home, in their cars and in 60 minutes or less.  

Heightened customer expectations with increased competition means that every company needs to do better.  

But this isn’t as easy as it sounds.  

Technologies go wrong and often legacy systems make implementing new technology difficult.  

In this webinar, AWS, Salesforce and Synthesis share their tools to overcome obstacles and transform your customer experiences, including Amazon Connect, Salesforce Service Cloud, real-time telemetry and smart chatbots.

Why should you attend?

Discover the solutions & trends that will revolutionise customer service

Find out how to tap into genuine customer insight

Learn how local & global companies are meeting customer expectations

Understand how to successfully use personalisation, machine learning & artificial intelligence




James Francis, writer and ITWeb Brainstorm contributor


How AWS drives successful customer service

Roark Raman, Amazon Connect Specialist, AWS


How Salesforce drives successful customer service

Julie Barlow, Service Cloud Account Executive, Salesforce


How Synthesis drives successful customer service

Archana Arakkal, Practice Lead: Intelligent Data Engineering, Synthesis


Panel Discussion – customer service of the future

Archana Arakkal, Practice Lead: Intelligent Data Engineering, Synthesis

Roark Raman, Amazon Connect Specialist, AWS

Julie Barlow, Service Cloud Account Executive, Salesforce


Q&A and closing

James Francis, writer and ITWeb Brainstorm contributor

Who should attend?

If customer service is important to you, then this event is for you! Particularly if you are a:

  • Head of the Call Centre
  • Customer Services Director
  • Customer Success Manager
  • Customer Experience Expert
  • Head of IT
  • CEO
  • Director
  • Head of Operations
  • COO

Event Sponsors

About Synthesis

Synthesis is a software development company that uses innovative technology solutions to provide businesses with a competitive edge today. As an AWS Advanced Consulting Partner and a Salesforce Partner, Synthesis is an expert pioneer in cloud, data, managed services and digital transformation. Its specialised skills make it the preferred partner of leading companies across Africa.

For more information visit: www.synthesis.co.za

About AWS

Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Brazil, Singapore, Japan, and Australia, customers across all industries are taking advantage of many benefits.

For more information visit: aws.amazon.com

About Salesforce

Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.

For more information visit: www.salesforce.com/campaign/aws