Following the launch of Seacom Business last year, the undersea cable operator has moved to introduce its high-speed bandwidth solutions for businesses in Durban and Cape Town.
In 2015, the fibre operator introduced Seacom Business in Gauteng, offering connectivity to corporate clients, either directly or through channel partners.
Seacom Business will allow customers along the coast to access connectivity and cloud services, it says.
Business customers in Cape Town and Durban metropolitan areas will be able to buy high-speed bandwidth solutions directly from Seacom Business and through its resellers, according to Seacom.
"We initially launched in Gauteng, supported by the Johannesburg office, where we have enjoyed great success in the enterprise market to date. Rolling out in Cape Town and Durban - the next largest metros in SA - is a natural next step for us. We have had some success on the coast, but want to turn up the volume a bit with a dedicated team in the regions to service customers' needs," says Grant Parker, head of Seacom Business.
Seacom Business has also placed sales teams in Durban and Cape Town to service demand, and established channel partnerships with ICT resellers, service providers and systems integrators active on the coast.
"With feet on the ground, we will be able to penetrate the market more rapidly. We'll be able to offer a more personal touch to our clients. The expansion will also enhance our client experience by giving our national clients the ability to connect to all major cities throughout South Africa," says Parker.
He adds: "Clients in these markets have welcomed the launch of Seacom Business and we are already seeing early adopters embrace our services and products. Cape Town and Durban are primed to be exciting growth opportunities for us. Though we were doing some business in these markets before the launch, we expect a more focused and formal approach to catalyse more growth for us."
Since introducing its direct-to-business offerings in Gauteng last year, Seacom Business says it has signed up an average of 60 business customers a month and has appointed more than 65 partners to support its drive into the business market.
According to Parker, Seacom Business will expand to new territories as and when the opportunities make commercial sense.
"At this stage, we are not looking to set up offices in any other coastal cities. Our cable lands in Durban at Mtunzini, so the region has always been important to us," he concludes.
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