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Sticker craze hits Twitter

Lauren Kate Rawlins
By Lauren Kate Rawlins, ITWeb digital and innovation contributor.
Johannesburg, 28 Jun 2016
Twitter will soon let users add stickers, emoji and props to pictures on its site.
Twitter will soon let users add stickers, emoji and props to pictures on its site.

The social network will offer users a set of stickers to adorn the photographs they post to the site.

The stickers, emoji and 'props' will be rotated timeously to coincide with current events and to show support for different causes.

The stickers will also be embedded with a hashtag to make them searchable, so users can find out who else is using the particular sticker. To do this, users simply tap on the sticker in a photo.

"Soon, you can browse our rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun," says Sasank Reddy, senior product manager.

"Use them to share what you're doing or how you're feeling, to show support for a cause, or to just add some flair. You can use multiple stickers on a photo, resize and rotate them, and place them anywhere on your picture."

The new feature will be rolled out over the next few weeks on the iOS and Android apps, and Twitter.com.

Other apps that offer stickers are Telegram, Facebook Messenger and Viber. Japanese messaging app, Line, makes more than $20 million per month selling digital sticker packs.

SnapChat offers a similar service of rotating filters that sometimes match trending topics. The filters can be sponsored on the messaging app, and Twitter may look at a related model for additional revenue streams.

The popularity of stickers has made smartphone manufacturer, Apple, build the functionality into its operating system.

At the Apple developer's conference this month, a huge focus in iOS 10 was messaging and emoji. The company has taken note that users want to adorn their messages with stickers, and it has made this easier to do within Apple's native messaging app, iMessage.

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