Pick n Pay has launched an online homeware store, as the retailer ramps up its e-commerce push.
In a statement today, the retailer says customers across South Africa will now be able to shop online at a new Pick n Pay Home shop for a range of new products that will only be available online.
It says the new online shop will be dedicated to homeware and appliances, and aims to deliver great prices and the best online shopping experience.
Last month, Pick n Pay reported a solid half-year financial performance, marked by a massive surge in online sales.
In its financial results for the six months ended 28 August, the retailer achieved 82% online sales growth.
As it accelerates its online push, last month the retailer increased its on-demand offering with the launch of its PnP Groceries on Mr D service, tapping into Mr D’s 2.5 million active customer base.
The company says the online sales growth was driven by the August 2021 relaunch of the group’s on-demand online offering as Pick n Pay ASAP!
The on-demand grocery delivery app was relaunched in an effort to compete with the Checkers Sixty60 mobile app.
According to the firm, Pick n Pay Home will feature an "impressive" range of popular products for every room in the home, with a strong focus on new and exclusive online-only premium brands, such as Zwilling, Staub and Siemens.
It will also feature the latest range available in stores, such as the TCL brand, which recently launched in South Africa, it adds.
Customers will earn Smart Shopper points on the new online store, and they will also get 10% back on every purchase to spend on groceries.
Pick n Pay explains this 10% cash-back will be redeemable over 10 months in any Pick n Pay supermarket and will be automatically loaded to customers’ Smart Shopper cards.
This bonus Smart Shopper benefit is in addition to any special offer, such as its daily launch deals and upcoming Black Friday deals, it notes.
Nationwide delivery will take place within two to five days and costs R99, and delivery is free for purchases over R500, says the retailer, adding there is no basket limit on orders.
“Online shopping for the home has really accelerated over the last few years. Our new service aims to take advantage of this trend and will offer an easy, convenient shopping experience,” says Vincent Viviers, retail executive for omnichannel at Pick n Pay.
“We have created an inspirational online shop that lets customers shop for their homes, from the comfort of their homes. Our nationwide delivery and Smart Shopper benefits mean Pick n Pay Home is both practical and affordable.”
According to the retailer, the website was designed to help customers quickly search for and compare the prices of products.
“We have used artificial intelligence to make sure our customers get fast, personalised results for precisely what they are looking for,” Viviers says.
“We are very excited about Pick n Pay Home, our latest online offering. We have built an excellent nationwide scheduled grocery business and can now deliver the same excellence for our customers’ homeware needs.”
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