Sahara rolls out a 7-in-1 multimedia device

Issued by MicroZone for Sahara
Johannesburg, 07 Nov 2008

Sahara Computers, global supplier of information, communication and digital lifestyle technology, is proud to announce the arrival of the Sahara 7-in-1 multifunctional digital device - complete with DV camcorder, digital recorder, 2 megapixel camera, FM radio, MP3/MP4 player, among other key features.

This latest addition to the company's expanding range of mobile and wireless, digital lifestyle devices comes in a sleek, stylish and robust casing in either black or silver.

The user will notice a 2.5-inch large LCD display/viewing area which offers a clear, uncluttered and aesthetic presentation of information, making the management of multimedia material simple and straightforward.

In addition to MP4 files/material, this portable device can support multiple file formats and input including MP3, WMA, WMV, ASF, WAV and MPEG. It also comes standard with support for TV-output for inter-connection between the device and the television.

“The competitive pricing of the solution, together with its versatility and functionality as a music and digital video player makes it an attractive investment for the broader market,” says Gary Naidoo, deputy MD at Sahara.

The Sahara 7-in-1 device also features a two megapixel camera and photo viewer to capture, store and manage high resolution graphic files within its 4GB of built in storage.

It also comes with an E-Book function and Text File Reader feature for added convenience and allows the user to manage large volumes of data and digitally manipulate text to enhance music or video material.

“Our core message to the market is that this lifestyle solution is not simply a more sophisticated MP3 player or mobile music device. It incorporates a language translator, a range of NES games and calendar. This is a multifunctional device that has something for everyone who appreciates those convenient extra functions built into a digital entertainment and information solution,” adds Naidoo.

The Sahara 7-in-1 comes with a built-in microphone and loudspeaker to support voice recording, and also features a number of EQ settings - including rock, pop, classic, soft, jazz, etc.

“So the user really has the option to choose any particular setting and experience their music and multimedia files on different levels,” Naidoo continues. “The lifestyle market is being fuelled by a growing trend among various sectors and industries to look at opportunities to leverage off the digital technology space. The entertainment industry has long been involved in expanding its general reach using technology and allowing material to be made widely available for download onto personal devices. Sahara is at the forefront of this market development and is focused on transferring the benefits to local users.”

For more information, click through to http://www.sahara.co.za or call (011) 542 1000

Sahara Computers

Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.

The company is an official distributor and original equipment manufacturer for a variety of top international vendors including AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.

The core focus of Sahara's operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle, and mobile and wireless.

This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.

Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.

Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programmes aimed at individual and community upliftment.

The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.

Among the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.

The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.

Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.

Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision of becoming a truly global brand and premier IT supplier throughout Africa.

For more information on Sahara Computers, its products and services, visit http://www.sahara.co.za

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Sahara rolls out a 7-in-1 multimedia device

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