Centurion-based VOD Communications has launched a platform using Cradlepoint's IBR1100 ruggedised LTE WiFi router, which gives digital advertising companies the ability to communicate with clients at digital advertising screens.
"The combination of various technologies, enable advertisers to capture and convert on the spot", says VOD's Sales Director, Bennie Warnich.
"We have created the ability, to engage, enable and convert, using WiFi technology and remote management of the digital content, via any advertising platform. The key today is not how many images are displayed, but to enable the customer to connect, on the spot, and communicate with the advertiser. We can enable product-specific discount tokens, for limited period offers, enable sign-up to a specific marketing campaign, and further leverage 3rd party marketing content as an additional revenue stream for digital signage companies".
Cradlepoint has been at the forefront of IOT and mobility solutions globally. The combination and application of additional platforms, enable cost-effective customer capturing, ensuring immediate ROI for advertising companies.
For further information, contact VOD Communications at 012 6431550, or e-mail sales@vodcs.co.za
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