Marval SA, a provider of service management solutions, education and consultancy, has appointed David Anderson as CEO.
Anderson will be tasked with the implementation of business strategies and support the growth of the business. The company has further revealed that, due to its expansion and growth within Africa and the Middle East Asia (MEA), it has rebranded as Marval Africa.
In an interview with ITWeb, Anderson noted that his immediate goal will be to get a better understanding of the Marval business, though he has been involved with Marval on a consultancy basis over the past two years.
"We are growing substantially within South Africa, Africa, the Middle East and Asia and are focused on further driving the uptake of our service management technology, consulting and education through partners in these territories. My aim is to streamline the general operations, assisting and supporting Marval Africa's growth strategy and ensuring sales targets are achieved," said Anderson.
He also pointed out that the African market is not growing as rapidly as that of the MEA region and the company intends to grow the business in Africa by appointing partners who know the territories better. In Africa, one of the challenge he expects will be dealing with different cultures.
"We intend to appoint sub-distributors in African countries to grow the business," he says. "So far, we have a number of them but we will need more as we see a lot of opportunities in the continent."
The company notes that Edward Carbutt, executive director of Marval Africa, will leverage this appointment to further elevate the company and its brand within these territories. Carbutt will continue to make use of his extensive knowledge in service management, the Marval brand and the Marval MSM software application to further grow the business, taking Marval to new frontiers.
Anderson has a BCom and an Honours in Business Management. He started his career at one of SA's top financial institutions, working his way through the ranks and then moving on to Foster-Melliar as financial director. Anderson was later appointed managing director of the organisation. In 2006, Anderson took on the role of managing director of ITQ (a Simeka Group company, now Morvest) and later become cluster executive at Simeka Limited.
"I look forward to the challenge this new role brings, as well as taking Marval Africa to the next level. Being part of and playing an integral role within the Marval Africa team is an exciting opportunity. Part of my goal is to assist the team by streamlining the operations to further support Marval's growth and ensure back-office processes and procedures are in place to support the Marval strategy," concludes Anderson.
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