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Apple gets personal with smartwatch

Bonnie Tubbs
By Bonnie Tubbs, ITWeb telecoms editor.
Johannesburg, 09 Sept 2014
The Apple Watch marks a new beginning for the company, which has not unveiled a new type of gadget in four years.
The Apple Watch marks a new beginning for the company, which has not unveiled a new type of gadget in four years.

Apple has unveiled its version of wearable tech - a smartwatch - putting to bed rumours that have long had the mill turning.

Senior vice-president of design at Apple, Jony Ive, said tonight that the company was "at a compelling beginning - designing technology to be worn, to be truly personal".

Apple CEO Tim Cook introduced the wearable device, dubbed the Apple Watch (speculation was rife it would be called the iWatch) and its featured "digital crown", which Cook said was a "versatile tool that answers the fundamental challenge of how to magnify content on a small display".

Here are some of the features of Apple Watch, which Cook says is the most personal device Apple has ever made:

* Apple calls its smartwatch "a comprehensive health and fitness companion [and] an intimate way to connect and communicate".

* The digital crown, featured on the right-hand side of the watch, is pressed to get to apps.

* "The home screen looks familiar, but it's a new experience designed for the Apple Watch display," says the company in its live blog.

* Apple Watch comes with the Photos app. Users can zoom in on a picture with a turn of the digital crown.

* Most Apple Watch faces are customisable, with users able to change colours, choose design elements, and add functionality.

* Apple has curated Apple Watch into three collections it says "consider personal style and taste": Apple Watch, Apple Watch Sport and Apple Watch Edition.

* Apple Watch requires iPhone. It works with iPhone 5, 5c, 5s, 6, and 6 Plus.

* Apple Watch is built from custom alloys of stainless steel, aluminium, and 18-karat gold.

* Infrared and visible-light LEDs, along with photosensors, detect your pulse rate.

* Ive notes the Apple Watch display also senses force - "quite literally adding a new dimension to the user interface".

* Apple Watch has a flexible Retina display.

* The device is laminated to a single crystal of sapphire, the hardest transparent material after diamond.

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