AFS Technologies acquires The POP Company, a mobile sales force automation company based in China and Singapore

Today, AFS Technologies announced it has completed the acquisition of The POP Company (TPC), the premier provider of cloud-based sales force automation and retail execution solutions with customers in Asia, Australia , New Zealand and Russia.

"This acquisition of TPC and its impressive roster of CPG clients represents a strategic expansion for AFS Technologies in Asia," said Kurien Jacob, CEO of AFS Technologies. He added: "It will provide additional functionality to AFS Mobile Solutions, rated as one of the best in the world today. TPC offers a premier route optimisation solution in the market today, which will be added to AFS capabilities."

TPC provides AFS with a cost-effective Asian operating centre located in Singapore and Shanghai, China. Maarten Buitelaar and Y"uan Li Chen, current owners of TPC, will join the AFS senior management team and provide valuable management resources in Asia.

"We thank our clients and colleagues in the company for the great co-operation over the last couple of years," noted Maarten Buitelaar, CEO of The POP Company. "Integrating our people, products and client relationships with those of AFS and expanding the product portfolio in the important growth markets in ASEAN and the greater APAC region are the next steps for us to deliver further value to our clients."

"Bringing The POP Company into the AFS family helps us further our goal of delivering purpose-built solutions for consumer packaged goods companies to help them drive efficiencies ? and ultimately, optimise their profitability," said Kurien Jacob, CEO of AFS Technologies.

The Madison Park Group acted as the advisor to AFS.

STS Capital was the advisor to TPC.