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Small businesses at risk from cyber threats

All companies are targets for cyber criminals, no matter what their size, interests or revenues are, says Simon Campbell-Young, CEO of Phoenix Distribution.


Johannesburg, 14 Apr 2015

As governments around the world mull over cyber security measures and possible new legislation, many small and medium enterprises are pondering whether Internet security is a real concern for their businesses, either because they are too small, or they don't have anything of value worth stealing.

Simon Campbell-Young, CEO of Phoenix Distribution, says the very idea that some companies might be too small to attract the attention of cyber criminals is absurd.

"Too many businesses get the notion that because they are small, they are immune to breaches. Sure, we've seen the likes of Sony, Target, RSA and Google who are worth billions fall foul of cyber crooks, but the fact remains that whether you are worth vast amounts or seemingly little, you are still at risk. In fact, it might just be the fact that you seem innocuous and not worth the hassle that puts you at risk."

He says small businesses are as attractive to hackers as their enterprise counterparts. "This is for several reasons. Firstly, smaller businesses don't have the same resources to throw at the security problem as the larger ones do, and don't have departments dedicated to the problem, whose sole job is to prevent or mitigate attacks. Most smaller companies install the best security solutions they can afford and hope for the best."

This is compounded by the fact that the risk to the smaller businesses' existence, should an incident occur, is greater, because not only do they have less protection in place, they have less cushion and fewer resources to ensure they can recover from an attack. "For a small business, a breach can mean the difference between closing its doors or staying in business."

He adds that while many believe the majority of attacks are committed by the dark criminal underworld, in reality, the biggest danger is often the company's own employees. "Whether deliberate acts of sabotage, or mere negligence, insider threats can cause catastrophic damage, both in terms of the bottom line, and in terms of loss of reputation."

He says that smaller companies are often at greater risk. "Too many times recently, we have seen headlines litter the news about how small businesses have been used as a means to target a larger entity. In fact, small businesses are being used more and more as a stepping stone to a more lucrative target, usually a third-party company they do business with on some level."

Campbell-Young says the takeaway here is that all companies are targets for cyber crooks, no matter what their size, interests or revenues. "When talking about breaches, the common maxim today is that it is no longer a case of 'if' but rather of 'when'. If your business has any information that a cyber criminal wants, or any links to another company the hackers have in their sights, you are vulnerable."

As a result, cyber security must be real worry for all organisations. "Some of this concern may be driven by the increasingly tighter compliance regulations, or some by third-party partners who are extremely security aware. However, despite the costs involved, no business can afford to be slack about security. The downside of not having any can be disastrous in terms of business disruption, loss of reputation as well as damage to the bottom line."

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Phoenix Distribution

Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include, Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, Www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com, www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com.

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net